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Our History

Global Marketing was established in 2003 by Grey Van Der Hoff, a former head Consultant at The National Productivity Institution, today known as Productivity SA. Grey and his team has been involved in management consulting and web development since its inception. Global Marketing is a registered service provider with SEDA with a compliant CSD (Central Supplier Database) in place . We specialise in a variety of business support services.

Our Mission

Our mission is to improve business performance, increase the impact of marketing management and enhance the competitiveness of South African enterprises. This is achieved through facilitation, market research, feasibility studies, competitive intelligence, development of business and marketing plans, training, mentoring and competitiveness assessments.

Our Vision

Our vision is to provide business solutions to companies of all sizes and to stay at the fore front of innovative business solutions and making a real difference in the business performance of our clients

About Us

With 20 Years of Experience

We concentrate on helping organisations to grow and develop new and existing markets. Development activities include both local and export markets and is done through market research and facilitating more effective marketing planning. Activities also include export market studies, market research studies, conducting competitive intelligence, export orientation and training, coaching, mentoring and skills development, developing business and marketing plans and competitiveness assessments web development and graphic design. Use is made of various theoretical and practical models and our market research is completely valid and reliable. However, we are not bound to specific products or approaches as our clients’ needs determine the approach, methodology and process used.

  • Grey and his team have been undertaking consulting assignments for the past twenty years focusing on business performance improvement. Past clients include numerous large and SME South African companies. For many the results have been significant.



Our Services

We concentrate on helping organisations to grow and develop new and existing markets. Accessing funding can be a gruelling and time consuming process but with Global Marketing and its team of experts we can develop your business and help you access those funds. Below are some of our main consulting services.

Consulting Services

We specialise in a variety of business support services such as the development of business plans, marketing plans and strategy development, market assessments, feasibility and due diligence studies, productivity and competitiveness diagnosis, training, mentoring, local and export market development amongst other.

Marketing Plans

A marketing plan is a blue print of your future success and the lack of marketing planning is a major reason for SME failure. Market information is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business.

Business Development Services

Business development can be considered as a marketing tactic with the objective of branding, market expansion, new customer acquisition and awareness. However, the main function of business development is to mobilise partners in selling to the right customers.

Market Access Facilitation

Global Marketing uses its export knowledge and extensive network of international contacts to assist existing exporters to expand into new markets and first time exporters to assess export markets and establish an export market presence. We also establish distributions channels for local and export markets.

Business Plans

Anyone can develop a business plan. In fact, I will encourage any customer to go and develop their own business plan as it is your own business after all. However, the challenge is that to develop a detailed and comprehensive bankable business plan takes time, research, knowledge and specific know-how to put it in a way a funder, investor or professional body wants to see it. We require on average 40 hours developing a bankable plan and covering A-Z of your business to ensure the different audiences are captured.

Web Design & Graphic Design

We offer professional web design and graphic design services at affordable rates to help your business attract more visitors and keep them on your site! More than beautiful design, we build websites with a complete strategy designed to turn your site visitors into customers. We also specialize in logo design, print and promotional material.

Why Choose Us

We focus on a wide range of consulting services. But our main areas of expertise is comprehensive and bankable business plan development which may include a detailed marketing plan. Global Marketing Business Consulting services are the leading business plan and marketing plan developers based in South Africa with offices in Johannesburg. We specialise in Small-Medium Enterprise Business Consulting, Business Plan Creation, Feasibility Studies, Market Research, Competitive Analysis, Web Development and Graphic Design to over 100 industry sectors. By hiring us you will get the best reasonable rates with excellent turnaround times and an excellent track record. We have Over 200 successful projects since 2003.

Our main goals:

  • We build long lasting relationships with our clients.
  • Pride ourselves on excellent quality work
  • Mentoring and coaching young and upcoming Entrepreneurs to the point where they are self-sustainable.
  • Provide a business solution to any SMME or organisation towards business growth and development.

Our Expertise Areas

Below are some of our services we specialize in.

Business Plans95%
Marketing Plans90%
Access to Funding80%
Website Development95%

Funding from various institutions which include the following:

And various other Government Institutions depending on the type of funds/grants required.

IDCaccess NEFaccess DTIaccess sefaaccess
nydaaccess GEPaccess businessaccess


Check Our General Questions

Do I need a business plan?

The short answer to this is, yes. Instead of seeing a business plan as a chore, it’s an opportunity to lay out the way your business will grow over the years and gives insight into how your organisation is performing in the present, and how it can develop in the future. It’s also essential to show potential investors and partners the plans you have for growing and puts forward a much stronger case than words alone.

What goes into a business plan?
Why is a premium quality web design so important?
How long does it take to design and build a website?
Projects Completed
Happy Clients
Trusted by SMEs
Millions Raised

Our Expert Team

Our professional team consists of the following people with the principal consultants being Grey van der Hoff and Ilana Marnewecke. Ruann van der Hoff is our graphic designer and in-house web developer. In addition we have Rehab Ngoasheng as our Business Development Manager.

What Our Clients Are Saying


Our vision is to provide business solutions to companies of all sizes and to stay at the fore front of innovative business solutions and making a real difference in the business performance of our clients.